Summary

Joy of the Drive was an interactive model exploration experience focused on the Mazda CX5 & CX30. The content told engaging stories by weaving together imagery, video animation and writing into a single narrative, contained within a premium execution focused around 3 key areas for each model.

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What we've done

1. Video

2. Animation

2. Long-form content

3. Custom built website

4. Photography

5. Display and social ad banners

6. Brand lift study, reporting and insight

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