Joy of the Drive was an interactive model exploration experience focused on the Mazda CX5 & CX30. The content told engaging stories by weaving together imagery, video animation and writing into a single narrative, contained within a premium execution focused around 3 key areas for each model.
What we've done
2. Long-form content
3. Custom built website
5. Display and social ad banners
6. Brand lift study, reporting and insight
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