![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/621514a54a6134f60d2cd244_Ford-BFA-project-IMG.jpg)
Summary
To support and promote Ford’s original content series Built for adventure, we created a brand awareness campaign focused on expert content around key models. The aim was to build engagement among auto intenders and particularly those shoppers in market for a Ford model.
What we've done
1. Long-form content
2. Custom built website
3. Display and social ad banners
4. Reporting and insight
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/62178cdd3c70aa76182f3ad2_FordBFA-Browser-1.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/62178ceadbbcb604e5133487_FordBFA-Browser-2.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/62178cf5536d91e1034f4219_FordBFA-Browser-3.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/62178d01faba11c070b30c0e_FordBFA-Browser-4.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/621513d9742bfabf129ef444_Ford-BFA-1-1.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/621513d983ca7bf02c5d94e6_Ford-BFA-1-2.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/621513da51058db224143c11_Ford-BFA-4-1.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/621513dad4865ed04a8a9146_Ford-BFA-4-2.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/621513d98a571a37b5f40914_Ford-BFA-4-3.png)
![](https://assets-global.website-files.com/61a4ef5628e5960cb47ebd31/621513d9e6577afe1760ecb9_Ford-BFA-4-4.png)
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