Summary

The team created a series of interactive guides using a combination of animation and illustration showing how to make the most out of the F150 with a key focus on the specific features of the vehicles. We created 4 guides in total with a focus on 2 x recreation activities and 2 x working environment.

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What we've done

1. Illustration

2. Animation

3. Long-form content

4. Custom built website

5. Display and social ad banners

6. Reporting and insight

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