Summary

We created a consumer-focused campaign, designed to educate auto intenders on the BMW Certified Pre-Owned program. This content focused on 4 key areas of the BMW CPO program. Our goal was to increase awareness and consideration amongst autoTRADER audience. This was achieved through expert written content, infographics and animated formats.

What we've done

1. Geo-targeted API feed

2. Long-form content

3. Photography

4. Custom built website

5. Display and social ad banners

6. Brand lift study, reporting and insight

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